ASSASSIN’S CREED IV: FREEDOM CRY

A STIMULATING CHALLENGE

IThere’s always something extra stimulating about Sunny Side Up projects. When we’re talking about a trailer for the Assassin’s Creed franchise, motivation is at its highest. Director Thomas Giroux wanted the mix of real scenes and computer-generated pictures to be as smooth as possible.

Did it have to be closer to reality or to the game?

“Somewhere in between. It has to take place in the universe of Assassin's Creed, but the emotion must be genuine."

TEAM WORK

To obtain such a rendering, you need a strong team and lots and lots of postproduction hours. For its client Ubisoft, Sunny Side Up set up a strong team bringing together STUDIO ELEMENT, SAGA and Squeeze animation studio.

HOW ABOUT AN AWARD?

Our hard work paid off, since the trailer was awarded the grand prize in the “Best video game trailer” category at the 15th Golden Trailer Awards. A great adventure.

Thank you, Sunny Side Up!