Agency: SB - Simon Beaudry
Production: Pierre-René Bonnette / Nova Film
Director / Editor: François L’Allier
Color grading: Benoît Côté
Online: Hubert Vallée
DOP: François Gamache
Another campaign from De Facto to denounce the tobacco industry.
This message shows that most smokers smoke because nicotine is addictive, and not by choice.
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